Ashley is the founder of Valor & Lore, a literary lifestyle brand created for readers, dreamers, and pop culture lovers. After 15+ years in branding and marketing, she traded corporate life for building businesses inspired by the stories she loves.
A lifelong reader, photographer, and self-confessed BookTok enthusiast, you'll usually find her with a book in hand, planning her next trip, or attempting to improve her French.































Created by Team Yarros, inspired by readers, designed by artists from the fandom. Hoodies, tees, mugs, and more to celebrate the stories you love. Merch is only available in the US for now, but stay tuned!
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